TRD MEDIAUniversity Audience Network
Digital screens connecting brands with students around KMITL in Bangkok.
Ratchapruek Women Dormitory| Planning input | Value |
|---|
| Residents | 796 |
|---|
| Student share | 78% |
|---|
| Passages per resident per day | 3 |
|---|
| Visibility factor | 75% |
|---|
| Campaign duration | 28 days |
|---|
| Estimated student contacts per day | ≈ 1,397 |
|---|
| Estimated student contacts per 28 days | ≈ 39,115 |
|---|
TRD planning model using supplied dorm figures. Confirm the input figures with dorm management. Estimated student contacts count repeated screen contacts, not unique reach.
KO-IN Cha Chuck| Planning input | Value |
|---|
| Open days per month | 24 |
|---|
| Customer visits per month | 4,000 |
|---|
| Average visits per open day | ≈ 167 |
|---|
| Student share | 60% |
|---|
| Visibility factor | 75% |
|---|
| Estimated student contacts per open day | 75 |
|---|
| Estimated student contacts per month | 1,800 |
|---|
Traffic reported by the restaurant. Estimated student contacts count repeated screen contacts, not unique reach.
Campaign specifications| Planning input | Details |
|---|
| Display | 32-inch, portrait |
|---|
| Creative resolution | 1080 × 1920 px (9:16) |
|---|
| Unit dimensions | 170 (H) × 55 (W) cm |
|---|
| Ad slot | 15 seconds |
|---|
| Loop duration | 10 minutes |
|---|
| Operating hours | 18 hours per day |
|---|
| Plays per booked slot | 6 per hour / 108 per day |
|---|
| Share of loop per slot | 2.5% |
|---|
Assumes one play per loop and continuous operation. Scheduled plays are separate from audience impressions.
Creative checklist
- MP4 / JPG / PNG
- 1080 × 1920 px (9:16)
- 15 seconds
- Make the message clear without audio.
Connect with the student community
Request a location visit or campaign quotation.
Kirakorn Damnoenwong
098 830 8006 · kirakorn@trdmedia.co · trdmedia.co