Habits taking shape
From favorite meals to personal care and everyday services, brands can find a place in evolving routines.
Audience
Connect with Gen Z
Build familiarity today. Grow with the next generation.
THE NEXT GENERATION
Gen Z. Everyday opportunities for brands.
We focus on young people building their routines, finding their preferences and taking their first career steps. This is an opportunity for brands to build familiarity and grow alongside them.
Value with a purpose
Make the benefit clear, with an easy-to-understand offer that fits everyday needs.
Offline meets online
Let a screen start the conversation, with a next step to search, explore or scan to connect.
A longer relationship
Build familiarity during university life and adapt as needs change through later life stages.
- NoticeIn everyday spaces
- ExploreA message that fits the moment
- ConnectSearch, scan or start a conversation
TRD’s communication approach. Responses depend on the venue, creative and offer in each campaign.
OUR FIRST CHAPTER
Starting at KMITL. Growing with Gen Z.
KMITL and its surrounding community are our initial focus at this stage. We are learning from local venues and developing media around young people’s routines, before planning expansion into further communities.
Plan a campaign with usInitial focusKMITL
Future directionMore young-adult communities
TRD MEDIA
Connect with the student community
Request a location visit or campaign quotation.