Habits taking shape
From favorite meals to personal care and everyday services, brands can find a place in evolving routines.
Bangkok expansion concept · Illustrative locationsDigital out-of-home · Bangkok
UniversityAudienceNetwork
Connecting brands with younger generations
Advertising in the places students spend time
Portrait digital screens in student residences and neighborhood venues around KMITL.
Our digital screens connect brands with students in the places they live, study and spend time.
THE NEXT GENERATION
Gen Z. Everyday opportunities for brands.
We focus on young people building their routines, finding their preferences and taking their first career steps. This is an opportunity for brands to build familiarity and grow alongside them.
Value with a purpose
Make the benefit clear, with an easy-to-understand offer that fits everyday needs.
Offline meets online
Let a screen start the conversation, with a next step to search, explore or scan to connect.
A longer relationship
Build familiarity during university life and adapt as needs change through later life stages.
- NoticeIn everyday spaces
- ExploreA message that fits the moment
- ConnectSearch, scan or start a conversation
TRD’s communication approach. Responses depend on the venue, creative and offer in each campaign.
IllustrationTRD MEDIA
Part of everyday university life
TRD Media is a university-focused digital out-of-home network in Lat Krabang, Bangkok.
We plan to expand into restaurants, cafés, gyms and shared spaces inside and around universities.
About
Plan a campaign
Locations
Plan advertising in the places students use every day, from Ratchapruek Women Dormitory to KO-IN Cha Chuck around KMITL. Choose a setting that fits your product and message, whether students are entering their residence or stopping for food and drinks.
Explore venue details and the inputs behind estimated student contacts to help choose your location and campaign period. Request a visit to see the screen placement before booking.
Locations
IllustrationConnecting brands with younger generations
Introduce your products, services or promotions through portrait digital screens in the student community around KMITL. Use still images or video with a concise message, an easily understood offer and a clear next step.
Share your intended audience, campaign dates and budget to discuss locations and request a quotation. Confirm creative, the playback schedule and the reporting scope before the campaign begins.
Request a quotation
IllustrationAudience
Gen Z is TRD’s core audience: young people developing preferences, building routines and finding products and services that fit their lives.
KMITL and its surrounding community are our first focus at this stage, helping us learn and develop before planning expansion into more young-adult communities.
Audience
IllustrationAdvertise
Prepare creative for the portrait display with a clear product image, main message and contact details. Review the supported resolution, slot length, playback loop and file checklist before submitting your artwork.
Follow the process from confirming venues and dates through to campaign photographs and a completion report. Discuss tracked links or QR codes before launch if you would like to measure responses.
AdvertiseOUR FIRST CHAPTER
Starting at KMITL. Growing with Gen Z.
KMITL and its surrounding community are our initial focus at this stage. We are learning from local venues and developing media around young people’s routines, before planning expansion into further communities.
Plan a campaign with usInitial focusKMITL
Future directionMore young-adult communities
TRD MEDIA
Connect with the student community
Request a location visit or campaign quotation.